Page 20 - Ott Users

Television viewing survives the onslaught of OTT, digital content services

Broadcasters estimate that, from 950 billion minutes of viewership on TV per week, the number will go up by over 47% in five years to hit 1,400 billion minutes a

Here's how online video is becoming the go-to promotional tool for brands

Mobile and social media are changing the way video is consumed, giving rise to new engagement models

Indians prefer video, vernacular and mobile-only internet content

India is seeing massive adoption of Internet content, especially over smartphones driven by growth in users in small towns and rise of vernacular and video content

Start-up Myelin Foundry promises buffering-free OTT viewing experience

Myelin Foundry, launched in January this year, was conceptualised in the technology war room of the Tata group

Future is over the top: FY19 digital market growth beats every vertical

Factors driving growth of OTTs include a growing digital subscriber base, a spurt in demand for digital content, and digital advertising

Top 5 metro cities account for more than 55% of OTT users: Report

In terms of market share, home-grown Hotstar continues to lead this space with sharp focus on cricket and content partnership