Page 2 - Rural Consumption

FMCG companies to face Q4 volume pressure amid sluggish rural demand

Analysts say rural demand stagnates while urban areas drive low to mid-single-digit volume growth, posing challenges for the sector

Rural non-food spend over 50% for first time: Consumer expenditure survey

Spending share increased on intoxicants, toilet articles, entertainment

Interim Budget 2024: FMCG companies poised for rural demand revival

Budget schemes to revive demand over a period of time

From Q1FY25, there will be stability, rural demand may rise: Adani Wilmar

Q3 is a very big quarter...Overall edible oil growth is flattish, but when you look at the packed segment, it has shown a growth rate of 4-5 per cent, said Angshu Mallick, MD and CFO of Adani Wilmar

Recovery signs in rural consumption, but stress remains: Kantar report

Household consumption has also grown on the back of the return of atta into shoppers' baskets, after the government halted the free grain distribution scheme

Rural volumes grow for second straight quarter in 2023, shows NIQ data

Consumption increase drove India FMCG growth in June quarter to 12.2%

Rural recovery, price cuts to drive volume gains for consumer companies

It's 'rule Britannia' for brokerages; analysts divided on extent of margin gains

Too early to bet on rural recovery; stay selective on FMCG stocks: Analysts

In their quarterly update, Godrej Consumer Products, Dabur, and Marico witnessed sluggish growth in the December quarter (Q3) driven by poor rural consumption and a slowdown after the festival season

FMCG makers encouraged by early trends; hope for rural growth in next qtrs

Leading FMCG makers are witnessing encouraging trends from the initial pickup of their winter products portfolio, expect consumption to accelerate further as mercury dips, making them hopeful for growth from the rural areas. Makers such as Dabur, Emami and Marico are witnessing pickup in their winter-specific products portfolio ranging from skin care products to immunity products such as chyawanprash and honey. Moreover, the makers are also expecting rural sales to bounce back in the coming quarters helped by a good harvest and softening of general inflation. While winter products are doing well on new-age channels such as e-commerce and modern trade channels. Marico COO India Business and CEO New Business Sanjay Mishra said winter has always been a crucial season for some products in their portfolio like body lotion and the Saffola Immuniveda range, especially from the northern region. This year again we have seen consumption going up for both of these as we enter winter, Mishra t

Patchy rains, inflation hit rural sales of FMCG companies: NielsenIQ

Volumes decline 3.6%; urban areas sustain at 1.2 %: NielsenIQ

FMCG companies watch rural demand with bated breath as pain persists

In October, FMCG sales in rural areas stood at 0.8 per cent while urban sales declined 0.1 per cent against September, according to data by Bizom- a retail intelligence platform

As rural demand weakens, FMCG distributors offer more credit to retailers

The frequency with which distributors procure stocks from companies has reduced

Jubilant Food, Bata: Consumption stocks get leg up amid festive boost

Nine-day Navratri festival saw retailers witness the highest footfalls in two-three years across segments such as automobiles, consumer appliances, and apparels

HUL to Relaxo Footwears: Analysts upbeat on consumption-related stocks

Changes in the income-tax, likely good monsoon and the on-going above normal Rabi acreage along with higher MSPs are the key triggers analysts are betting on for the consumption revival

Rural consumers' brand adoption

The question remains whether rural households that experimented with a packaged branded atta or packaged branded detergent will continue to use the same

Early signs of recovery in rural India

Betw­een March and May, consumer sentiments in rural India fell more than twice as much as in urban India

Second wave dents rural economy leading to knock-on effect on recovery

With several state governments announcing local and state-wide lockdowns, economic impact would not only dent rural households' fragile financial health, but rural consumption is also decreasing

The rural worry

Bharat is suffering on multiple counts

The coming long spell of demand drought

Looks like India's demand curve has shifted downwards for a couple of years at least, writes Shailesh Dobhal

Middle-aged, older people to drive future consumption in India: BCG

Despite the Covid-19 pandemic, consumption will continue to grow at a steady pace, the consultancy says, tripling in size in 10 years