Patchy rains, inflation hit rural sales of FMCG companies: NielsenIQ

Volumes decline 3.6%; urban areas sustain at 1.2 %: NielsenIQ

Rural consumption in India remained under stress July-September, when volumes declined 3.6 per cent, compared to a drop of 2.4 per cent in the April-June quarter.

Fear of a slowdown, price increases and uneven rainfall across the country shaped rural consumption of fast-moving consumer goods (FMCG) in July-September. The quarter saw a sharper volume drop of 3.6 per cent compared to 2.4 per cent in the April-June quarter, according to NielsenIQ.  

However, consumption in urban markets sustained at 1.2 per cent in July-September compared to 0.6 per cent in the preceding quarter. The overall FMCG sector in India saw its