Santoor
Wipro confident of Santoor overtaking HUL's Lifebuoy as top soap brand
Billionaire Azim Premji-promoted Wipro Consumer Care & Lighting is confident of its brand Santoor dethroning rival FMCG major HUL's Lifebuoy as the market leader in the soap and personal care segment in the next one year, a top company official said. Santoor, which has now become a Rs 2,700-crore-plus brand, has made its way into liquid hand wash and some other adjacent categories, such as body lotion and body wash. "We don't know if we are No. 1 yet, and what the size of Lifebuoy is, but it's a matter of time that we will become number one," Wipro Consumer Care & Lighting CEO Vineet Agrawal told PTI when asked about the brand Santoor and its prospects. He further said, "We have already beaten Lux (another soap brand from HUL) a few years back, and I am confident that we will beat Lifebuoy in maybe a year from now." According to media reports, Lifebuoy, which operates in the hygiene category, is also over Rs 2,000 crore. Like Santoor, Lifebuoy, too, now features in adjacent ...
 "Wipro confident of Santoor overtaking HUL's Lifebuoy as top soap brand")
Santoor maestro Pt Shiv Kumar Sharma dies of heart attack aged 84
Sharma, one of India's most well known classical musicians, was due to perform in Bhopal next week. He was also suffering from renal ailments
 "Santoor maestro Pt Shiv Kumar Sharma dies of heart attack aged 84")
Round-2 of Sebamed-HUL ad war: German firm offers free test kits for soaps
Company says has avoided comparative advertising after HC order, kits can be used to check pH value of soaps; verdict of ongoing court battle on Tuesday
 "Round-2 of Sebamed-HUL ad war: German firm offers free test kits for soaps")
Santoor's soap campaign is my favourite, says Yardley India's Manish Vyas
The ad stands out because of the consistency of the message over the decades
 "Santoor's soap campaign is my favourite, says Yardley India's Manish Vyas")
As demand slowdown hurts, makers of Lux, Lifebuoy, Santoor soaps cut prices
Lifebuoy and Lux are month highest-selling soap brands in India while Santoor became the first Indian soap brand to touch annual sales of Rs 2,000 crore
 "As demand slowdown hurts, makers of Lux, Lifebuoy, Santoor soaps cut prices")
Slow march: Now, Santoor is number two brand across India by sales volume
An unchanged positioning strategy and a regional-first approach have helped the brand edge close to rival Lux
 "Slow march: Now, Santoor is number two brand across India by sales volume")
