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Superfandom

The fandom ecosystem: Active participation in creating, monetising content

As the boundaries between creators and fans dissolve online, fan armies are key to amplifying, creating and even monetising content

The fandom ecosystem: Active participation in creating, monetising content
Updated On : 30 Jul 2024 | 11:27 PM IST

The rise of the random 'superfan'

The book should find its way into marketing courses to help prospective MBAs

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Updated On : 26 May 2017 | 2:18 AM IST