BS Marketing Initiative

Malaysia Airlines and Mumbai Indians Bring Cricket to 30,000 Feet

Mumbai (Maharashtra) [India], May 7: Malaysia Airlines and Mumbai Indians today unveiled a new campaign film that reimagines the fan experience by bringing cricket to 30,000 feet. The film blends the thrill of the sport with the warmth of Malaysian Hospitality, celebrating the growing partnership between the two brands.

Take Initiative in Preventive Healthcare and Awareness Campaigns in Rural Areas - Medical Education Minister Hasan Mushrif

Pune (Maharashtra) [India], May 7: Dental treatments related to oral surgeries have been included under the Mahatma Jyotiba Phule Jan Arogya Yojana, marking an important step toward accessible oral healthcare, said Maharashtra Medical Education Minister Hasan Mushrif. He added that with growing challenges such as oral cancer, tooth decay and gum diseases, dental institutions must take the lead in providing quality preventive healthcare services and conducting awareness campaigns, especially for citizens in rural areas.

PPS Trucking Expands Uttar Pradesh Service Network with Three New BharatBenz Workshop

Jhansi (Uttar Pradesh) [India], May 7: Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck AG, today announced the inauguration of three new BharatBenz service centers across the Bundelkhand region of Uttar Pradesh. The new workshops at Jhansi, Kabrai and Chitrakoot will be operated by PPS Trucking - part of one of the country's most widely spread automobile conglomerates. This expansion marks a significant step in BharatBenz's strategy to deepen its service reach in high-potential markets with dense commercial vehicle movement.

Ai+ Smartphone Launches New Nova 2 Ultra TVC with Ishan Kishan, Redefining Smartphone Storytelling

New Delhi [India], May 7: Ai+ Smartphone has unveiled its latest campaign for the Nova 2 Ultra, fronted by Indian cricket star Ishan Kishan. With a distinctively quirky and narrative-led TVC, the brand takes a refreshing departure from conventional smartphone advertising bringing its flagship device to life through storytelling that is as engaging as it is memorable. This campaign is a continuation of Ai+ Smartphone's broader vision to redefine the category through trust-led, design-forward innovation.

Innefu Labs Empanelled by National e-Governance Division (NeGD) to Accelerate AI Adoption Across Government Departments

New Delhi [India], May 7: Innefu Labs, an AI-driven company providing cutting edge Data Analytics and Information Security solutions to National Security agencies, today announced its empanelment with the National e-Governance Division (NeGD) under the Government of India's flagship Digital India programme. Innefu Labs has been selected among only 6 agencies shortlisted from over 80 applicants, marking a significant milestone in its mission to drive large-scale AI innovation for governance.

Nitte University's NGSMIPS and NCOPS offer Comprehensive BPharm & MPharm Programs with Strong Industry, Research and Regulatory Focus

Mangaluru (Karnataka) [India], May 7: Nitte University is strengthening its footprint in pharmaceutical education through its flagship institutes - NGSM Institute of Pharmaceutical Sciences (NGSMIPS), Mangaluru and Nitte College of Pharmaceutical Sciences (NCOPS), Bengaluru. Offering undergraduate (BPharm), postgraduate (MPharm) and doctoral programs, the institutes focus on building a strong academic foundation while ensuring industry readiness through a curriculum aligned with the Pharmacy Council of India (PCI) and global regulatory standards.

IMTS Institute Launches WILP Course Counselling: Transforming Work-Integrated Learning for Working Professionals in India

New Delhi [India], May 7: In a significant move to empower India's working professionals, IMTS Institute has officially announced the launch of its Work Integrated Learning Program (WILP). This industry-focused course is designed to help employed individuals upgrade their qualifications without leaving their jobs. The WILP program is gaining nationwide attention as it bridges the gap between academic learning and real-world industry experience.

This summer, PLAY gets an upgrade: The LEGO Playground returns for its fifth edition!

Mumbai (Maharashtra) [India], May 7: This summer, playtime takes on a whole new dimension, brick by brick. The fifth edition of the LEGO Playground is coming to malls across Ahmedabad, Pune, Hyderabad, Lucknow, and Gurgaon, bringing unique LEGO play experiences for children aged 5 to 14.

Binance Announces 'Binance Online' on May 13, Featuring Leading Voices Across Crypto, Finance, and Technology

New Delhi [India], May 7: Binance today announced the Binance Online, a new global virtual event taking place on May 13 at 11am UTC. The event brings together leading voices from across crypto, institutional finance, blockchain infrastructure, and technology for a live digital program streamed globally on Binance Square.

MOAR Advisory and HEX Advisory Group Announce India's first independent, end-to end GCC advisory partnership

Bengaluru (Karnataka) [India], May 7: MOAR Advisory (MOAR) and HEX Advisory Group (HEX) today announced a strategic collaboration to deliver India's first truly integrated, independent advisory offering across the full GCC lifecycle. Together, the two firms raise the bar for what enterprise advisory can and should deliver bringing rigour, alignment, and continuity to every stage of the GCC journey.