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Asus plans to double smartphone market share this year

While the laptop to smartphone maker is in the Rs 6,000-15,000 price bracket, most of its sales take place in the Rs 10,000-15,000 range

Avishek Rakshit  |  Kolkata 

Planning to double its 2.5% market share in the smartphone space in India, Asus will be strengthening its premium range of phones in India this month onwards. This move will not just pull up its average monthly sales of 2,00,000 units but will also result in atleast 20% higher price realisation from average sales. While the laptop to smartphone maker is in the Rs 6,000-15,000 price bracket, most of its sales take place in the Rs 10,000-15,000 range. "The average price of the smartphones sold in India is around Rs 11,000 which we have targeted to take up by 20% this ...

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First Published: Fri, July 01 2016. 17:04 IST
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