You are here: Home » Companies » News » Telecom
Business Standard

At Rs 1,000, Reliance Jio's 4G VoLTE phones can disrupt the market

Reliance Jio is working with domestic manufacturers like Lava to manufacture these phones

BS Web Team  |  New Delhi 

Reliance Jio to launch 4G VoLTE enabled phone at Rs 1,000

Last year, Mukesh Ambani’s disrupted the telecom space with super affordable tariffs. The company seems to be geared to continue its disruptive streak by launching super-affordble feature phones that, apparently, will do away with the need for smartphones.

According to an Economic Times report, is considering launching VoLTE-ready feature phones that would cost as little as Rs 999. What's more? The phone is said to be able to access Jio’s high-speed internet, the Jio store and play music.

The phone, keeping affordable pricing in view, might lack some advanced functionalities, but it is speculated to boot Google’s Android and might have physical keyboard and front-facing camera. 


ALSO READ: 'hottest keyword' of 2016 with 116 million page views: UC News

Going by the figures, about 65% of India’s subscriber base still uses feature phones. With the base price of smartphones starting from Rs 3,000, the adoption rate for smartphones has been weak. is already selling smartphones under the LYF brand with price tags as low as Rs 3,499. These smartphones come bundled with Jio SIMs. Setting a new benchmark, the new feature phone, with a Rs 999 tag, will allow more people to go mobile.

At Rs 1,000 or thereabouts, the phone can potentially disrupt the market.

The Economic Times report also revealed that is working with domestic manufacturers like Lava to manufacture these phones. Also, the phones will be partly subsidised to keep the price within the range of Rs 1,000 – Rs 1,500. These phones will carry both Jio and Lava branding and will be sold through respective retail channels, so that they can reach to a wider market.

ALSO READ: justifies free call, data offer to Trai

RECOMMENDED FOR YOU

At Rs 1,000, Reliance Jio's 4G VoLTE phones can disrupt the market

Reliance Jio is working with domestic manufacturers like Lava to manufacture these phones

Reliance Jio is working with domestic manufacturers like Lava to manufacture these phones
Last year, Mukesh Ambani’s disrupted the telecom space with super affordable tariffs. The company seems to be geared to continue its disruptive streak by launching super-affordble feature phones that, apparently, will do away with the need for smartphones.

According to an Economic Times report, is considering launching VoLTE-ready feature phones that would cost as little as Rs 999. What's more? The phone is said to be able to access Jio’s high-speed internet, the Jio store and play music.

The phone, keeping affordable pricing in view, might lack some advanced functionalities, but it is speculated to boot Google’s Android and might have physical keyboard and front-facing camera. 

ALSO READ: 'hottest keyword' of 2016 with 116 million page views: UC News

Going by the figures, about 65% of India’s subscriber base still uses feature phones. With the base price of smartphones starting from Rs 3,000, the adoption rate for smartphones has been weak. is already selling smartphones under the LYF brand with price tags as low as Rs 3,499. These smartphones come bundled with Jio SIMs. Setting a new benchmark, the new feature phone, with a Rs 999 tag, will allow more people to go mobile.

At Rs 1,000 or thereabouts, the phone can potentially disrupt the market.

The Economic Times report also revealed that is working with domestic manufacturers like Lava to manufacture these phones. Also, the phones will be partly subsidised to keep the price within the range of Rs 1,000 – Rs 1,500. These phones will carry both Jio and Lava branding and will be sold through respective retail channels, so that they can reach to a wider market.

ALSO READ: justifies free call, data offer to Trai

image
Business Standard
177 22

At Rs 1,000, Reliance Jio's 4G VoLTE phones can disrupt the market

Reliance Jio is working with domestic manufacturers like Lava to manufacture these phones

Last year, Mukesh Ambani’s disrupted the telecom space with super affordable tariffs. The company seems to be geared to continue its disruptive streak by launching super-affordble feature phones that, apparently, will do away with the need for smartphones.

According to an Economic Times report, is considering launching VoLTE-ready feature phones that would cost as little as Rs 999. What's more? The phone is said to be able to access Jio’s high-speed internet, the Jio store and play music.

The phone, keeping affordable pricing in view, might lack some advanced functionalities, but it is speculated to boot Google’s Android and might have physical keyboard and front-facing camera. 

ALSO READ: 'hottest keyword' of 2016 with 116 million page views: UC News

Going by the figures, about 65% of India’s subscriber base still uses feature phones. With the base price of smartphones starting from Rs 3,000, the adoption rate for smartphones has been weak. is already selling smartphones under the LYF brand with price tags as low as Rs 3,499. These smartphones come bundled with Jio SIMs. Setting a new benchmark, the new feature phone, with a Rs 999 tag, will allow more people to go mobile.

At Rs 1,000 or thereabouts, the phone can potentially disrupt the market.

The Economic Times report also revealed that is working with domestic manufacturers like Lava to manufacture these phones. Also, the phones will be partly subsidised to keep the price within the range of Rs 1,000 – Rs 1,500. These phones will carry both Jio and Lava branding and will be sold through respective retail channels, so that they can reach to a wider market.

ALSO READ: justifies free call, data offer to Trai

image
Business Standard
177 22