Britannia Industries has roped in Bollywood actor Salman Khan to endorse it range of 'Tiger' brand of biscuits. According to Britannia, Khan will play a role in further enhancing Tiger’s core values through his association in presenting the brand, its products and promotional activities.
Said Salman Khan : “I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids and talks to them, which I also very much enjoy doing. I really look forward to a happy and successful association with Britannia Tiger.”
Anuradha Narasimhan, Category Director, Health and Wellness, Britannia Industries Limited, says, “ The Tiger brand is about kids – on one hand it is about fun and drool, and on the other hand it is about energy and nutrition. We found a great fit for Britannia Tiger with Salman Khan – someone who is extremely passionate about fitness and a healthy lifestyle – and equally passionate about children and their education and health. We are delighted to have him as our brand ambassador and we are sure this association will take our brand to new heights”.
Britannia Tiger is one of the leading biscuit brands in India serving consumers across the length and breadth of India – through its glucose biscuits, cream biscuits, and chocochip cookies. Tiger enjoys an extensive appeal and has a wide consumer franchise – which Britannia seeks to grow with their association with the Bollywood Tiger Salman Khan.
