Paytm buys majority stake in ticketing platform Insider.in

Digital payments company estimates that market for organised events in India is around Rs 4,000 cr

India’s largest digital payments startup Paytm has acquired a majority stake in online ticket booking platform Insider.in as it looks to take on the country’s largest events and movie ticket booking service, BookMyShow.

Paytm said the partnership would enable its 218 million registered customers to discover a wide range of events and book them instantly. The financials of the deal or Paytm’s overall holding in Insider.in were not disclosed.

“Events discovery and ticket booking is a challenge for customers and organisers alike. We believe that digital discovery and events marketing expertise will increase supply of quality events in India. This is a