 "Paytm online shopping platform delists 85,000 sellers")
Paytm Mall, owned by Paytm E-Commerce Pvt Ltd, is revamping the onboarding process for sellers and has delisted as many as 85,000 of them to ensure quality control on its brand-new platform.
The company has made it mandatory for sellers to furnish brand authorisation letters. “The sellers will undergo strict quality and service audits that will include their registration number, location of the commercial establishment, shop photos and goods and services tax identification number, among other things, to list products on the platform. These criterion blocks fraudulent merchants from signing up and creating a bad customer experience on the platform,” the
