The company has made it mandatory for sellers to furnish brand authorisation letters. “The sellers will undergo strict quality and service audits that will include their registration number, location of the commercial establishment, shop photos and goods and services tax identification number, among other things, to list products on the platform. These criterion blocks fraudulent merchants from signing up and creating a bad customer experience on the platform,” the company said.
In addition to these revised measures, Paytm Mall will enable brands and shopkeepers to set the return, exchange and refund policies for their products being sold on the platform. The platform will offer complete logistic support to brands and shops through its network of logistics partners.
The company said as a part of its strategy, it will continue to partner with reputed shopkeepers and brands that will bring their catalogues online and enable smoother discovery and buying experience.
It will also provide the shops with Paytm Mall QR Code solution, which will enable consumers to scan for browsing their products and placing an order instantly.
The company is all set to hire around 2,000 people across various verticals, including back-end tech, business development and marketing. It recently inducted almost 800 personnel from its parent firm as it was expanding its operations.
Also, the e-commerce firm, backed by Chinese tech major Alibaba, is also scaling up its partner network by adding 3,000 Paytm agents to its workforce as it plans to go deeper into tier-II and -III cities, digitising catalogues of neighbourhood shopkeepers and trusted brands.
In May 2017, Paytm commissioned a separate entity, Paytm E-commerce, to address the potential in online commerce. The company’s online shopping platform, Paytm Mall, raised $200 million from SAIF Partners and Alibaba Group Holdings.
The company has over 17 fulfillment centres across India and would reach out to sellers through its network of about 40 courier partners.