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SUV war: Hyundai launches new Genesis sports sedan to take on BMW 3 Series

Starting from $33,000, the sporty four-door offers bang for the buck as it takes on rivals including affiliate Kia Motor's Stinger sedan and BMW's 3 series

Reuters  |  Seoul 

South Korea's Hyundai Motor Co will launch its first new sedan under the premium Genesis marque in Seoul on Friday, hoping to cement the brand's place in the luxury segment and make up for its lack of a strong SUV line-up. US pop singer Gwen Stefani will perform for about 10,000 people at a gala event to launch of the G70, the third sedan to carry the Genesis name but the first to be marketed exclusively under Hyundai Motor's  fledgling premium brand. Starting from $33,000, the sporty four-door offers bang for the buck as it takes on rivals including affiliate ...

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First Published: Fri, September 15 2017. 09:14 IST
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