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Building reputation from scratch can be easier than rebuilding a damaged reputation: Winnie Brignac Hart & Lorrie Brignac Lee

Interview with Authors, Stand Out

Sangeeta Tanwar 

In purpose-driven organisations, the goals are clear, established and communicated. It's not so much a capability as an immersion into the culture of the organisation that determines if its leadership is the proper fit, Hart and Lee tell Sangeeta Tanwar In your book, Stand Out, you claim that the shortest course to being different is "to be more of who I am". What are the ways in which brands can be more of themselves? Being more of who and what you are sounds like a simple idea, but the process of applying this concept to grow your business's bottom line is more ...

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First Published: Mon, June 13 2016. 00:09 IST
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