Contessa Rum has become highest selling Rum of the military

Displacing Old Monk Rum

Radico Khaitan Ltd the second largest liquor manufacturer in the country’s brand Contessa Rum is today the highest selling Rum brand in the Defence segments.

The brand has been winning accolades at International Quality Awards at Monde Selection, International Spirits Challenge and International Wine & Spirit Competition over the years. It has been one of the top selling brands in the Military over the years and has now achieved the number one position. It has clocked an all India total sales (inclusive of Civil + Military) of 2.35 million cases in the year 2007-08. A millionaire brand Contessa Rum has 23% market share in the defence sector.

Radico Khaitan Ltd.
Radico Khaitan Ltd has clocked a turnover of Rest 1600 crore in the year 2007-08 and has three millionaire club brands in its portfolio. 8 PM whisky has the unique distinction of having touched sales of one million cases in the first year of its launch. Contessa rum is the largest selling brands among defence forces. While Old Admiral brandy is growing it’s million case sales.

image
Business Standard
177 22
Business Standard

Contessa Rum has become highest selling Rum of the military

Displacing Old Monk Rum

Announcement  |  Corporate 



Radico Khaitan Ltd the second largest liquor manufacturer in the country’s brand Contessa Rum is today the highest selling Rum brand in the Defence segments.

The brand has been winning accolades at International Quality Awards at Monde Selection, International Spirits Challenge and International Wine & Spirit Competition over the years. It has been one of the top selling brands in the Military over the years and has now achieved the number one position. It has clocked an all India total sales (inclusive of Civil + Military) of 2.35 million cases in the year 2007-08. A millionaire brand Contessa Rum has 23% market share in the defence sector.

Radico Khaitan Ltd.
Radico Khaitan Ltd has clocked a turnover of Rest 1600 crore in the year 2007-08 and has three millionaire club brands in its portfolio. 8 PM whisky has the unique distinction of having touched sales of one million cases in the first year of its launch. Contessa rum is the largest selling brands among defence forces. While Old Admiral brandy is growing it’s million case sales.

RECOMMENDED FOR YOU

Contessa Rum has become highest selling Rum of the military

Displacing Old Monk Rum

Radico Khaitan Ltd the second largest liquor manufacturer in the country’s brand Contessa Rum is today the highest selling Rum brand in the Defence segments.

Radico Khaitan Ltd the second largest liquor manufacturer in the country’s brand Contessa Rum is today the highest selling Rum brand in the Defence segments.

The brand has been winning accolades at International Quality Awards at Monde Selection, International Spirits Challenge and International Wine & Spirit Competition over the years. It has been one of the top selling brands in the Military over the years and has now achieved the number one position. It has clocked an all India total sales (inclusive of Civil + Military) of 2.35 million cases in the year 2007-08. A millionaire brand Contessa Rum has 23% market share in the defence sector.

Radico Khaitan Ltd.
Radico Khaitan Ltd has clocked a turnover of Rest 1600 crore in the year 2007-08 and has three millionaire club brands in its portfolio. 8 PM whisky has the unique distinction of having touched sales of one million cases in the first year of its launch. Contessa rum is the largest selling brands among defence forces. While Old Admiral brandy is growing it’s million case sales.

image
Business Standard
177 22

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard