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Amazon Fire TV Stick: All that you need to know

The streaming device market is hotting up with Amazon launching Fire TV Stick in India

BS Web Team 

Fire TV Stick
Amazon Fire TV Stick

Watching streaming content has caught on big time in India. started streaming IPL two years ago and had a viewership of 41 million which crossed 100 million in 2016 and in the latest edition of the T20 Cricket tournament, Star is targeting a viewership of more than 130 million on its platform,

It is this market that companies are rushing to corner. While launched its “internet tv” device last week, Google’s has been around for longer.

The latest entrant in this field is with its being launched in India today. 

What does do?

The Fire Stick TV is a HDMI stick that converts a tv into a smart tv. It plugs into the tv’s HDMI port and allows wireless streaming of content.

What are the tech specs like?

runs a MediaTek Quad-core processor clocking at 1.3GHz, 1GB RAM and Mali450 graphics. It is a complete media player in itself and does not need a laptop or a phone to play content. Unlike Google Chromecast, it is not just a connectivity device between phones, laptops and tv sets. It runs on Android operating system with Amazon’s custom interface loaded on it.

What content can we get on the

The stick comes preloaded with apps like Prime Video, Netflix, YouTube etc. One can play content on these apps using the stick itself.

In India, the stick also carries Voot, NDTV, Hotstar, Sony Liv, Gaana on it.

Prime subscribers already get complimentary access to Prime Video. Prime membership can be purchased for just Rs 499 per annum.

Why and not then?

The advantage offers is that it is a media player in itself that comes with preloaded apps while the device needs you to find the content using a phone or laptop and then ‘cast’ it using The also trumps on processing speed and onboard memory of 8 GB compared to just 256 MB on the Moreover, the device also comes with a remote with voice control that allows the user to control content on the media player. All these make the the more attractive option.

What else can one do with it?

Gamers will also love the offering as the device comes preloaded with games.

What's in the box

The box comes with an Fire TV stick, a voice remote, a power adaptor for the stick, two AAA batteries and a HDMI extender cable.

What is the price?

has launched the stick with a pricetag of Rs 3,999. has announced that they will put Rs 499 into the buyer's account which can be used to subscribe to Prime. This offer is valid till May 31.

is offering over 100 GB data for Fire TV users wherein, customers purchasing the device will get free 100 GB high speed data via Broadband/4G Home Wi-Fi. In addition, Movies, the OTT app from Airtel, will offer mobile and broadband customers access to a collection of thousands of popular Bollywood movies & premium TV shows across a host of genres.

Google’s retails at about Rs 3,500. 

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Amazon Fire TV Stick: All that you need to know

The streaming device market is hotting up with Amazon launching Fire TV Stick in India

The streaming device market is hotting up with Amazon launching Fire TV Stick in India
Watching streaming content has caught on big time in India. started streaming IPL two years ago and had a viewership of 41 million which crossed 100 million in 2016 and in the latest edition of the T20 Cricket tournament, Star is targeting a viewership of more than 130 million on its platform,

It is this market that companies are rushing to corner. While launched its “internet tv” device last week, Google’s has been around for longer.

The latest entrant in this field is with its being launched in India today. 

What does do?

The Fire Stick TV is a HDMI stick that converts a tv into a smart tv. It plugs into the tv’s HDMI port and allows wireless streaming of content.

What are the tech specs like?

runs a MediaTek Quad-core processor clocking at 1.3GHz, 1GB RAM and Mali450 graphics. It is a complete media player in itself and does not need a laptop or a phone to play content. Unlike Google Chromecast, it is not just a connectivity device between phones, laptops and tv sets. It runs on Android operating system with Amazon’s custom interface loaded on it.

What content can we get on the

The stick comes preloaded with apps like Prime Video, Netflix, YouTube etc. One can play content on these apps using the stick itself.

In India, the stick also carries Voot, NDTV, Hotstar, Sony Liv, Gaana on it.

Prime subscribers already get complimentary access to Prime Video. Prime membership can be purchased for just Rs 499 per annum.

Why and not then?

The advantage offers is that it is a media player in itself that comes with preloaded apps while the device needs you to find the content using a phone or laptop and then ‘cast’ it using The also trumps on processing speed and onboard memory of 8 GB compared to just 256 MB on the Moreover, the device also comes with a remote with voice control that allows the user to control content on the media player. All these make the the more attractive option.

What else can one do with it?

Gamers will also love the offering as the device comes preloaded with games.

What's in the box

The box comes with an Fire TV stick, a voice remote, a power adaptor for the stick, two AAA batteries and a HDMI extender cable.

What is the price?

has launched the stick with a pricetag of Rs 3,999. has announced that they will put Rs 499 into the buyer's account which can be used to subscribe to Prime. This offer is valid till May 31.

is offering over 100 GB data for Fire TV users wherein, customers purchasing the device will get free 100 GB high speed data via Broadband/4G Home Wi-Fi. In addition, Movies, the OTT app from Airtel, will offer mobile and broadband customers access to a collection of thousands of popular Bollywood movies & premium TV shows across a host of genres.

Google’s retails at about Rs 3,500. 
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Business Standard
177 22

Amazon Fire TV Stick: All that you need to know

The streaming device market is hotting up with Amazon launching Fire TV Stick in India

Watching streaming content has caught on big time in India. started streaming IPL two years ago and had a viewership of 41 million which crossed 100 million in 2016 and in the latest edition of the T20 Cricket tournament, Star is targeting a viewership of more than 130 million on its platform,

It is this market that companies are rushing to corner. While launched its “internet tv” device last week, Google’s has been around for longer.

The latest entrant in this field is with its being launched in India today. 

What does do?

The Fire Stick TV is a HDMI stick that converts a tv into a smart tv. It plugs into the tv’s HDMI port and allows wireless streaming of content.

What are the tech specs like?

runs a MediaTek Quad-core processor clocking at 1.3GHz, 1GB RAM and Mali450 graphics. It is a complete media player in itself and does not need a laptop or a phone to play content. Unlike Google Chromecast, it is not just a connectivity device between phones, laptops and tv sets. It runs on Android operating system with Amazon’s custom interface loaded on it.

What content can we get on the

The stick comes preloaded with apps like Prime Video, Netflix, YouTube etc. One can play content on these apps using the stick itself.

In India, the stick also carries Voot, NDTV, Hotstar, Sony Liv, Gaana on it.

Prime subscribers already get complimentary access to Prime Video. Prime membership can be purchased for just Rs 499 per annum.

Why and not then?

The advantage offers is that it is a media player in itself that comes with preloaded apps while the device needs you to find the content using a phone or laptop and then ‘cast’ it using The also trumps on processing speed and onboard memory of 8 GB compared to just 256 MB on the Moreover, the device also comes with a remote with voice control that allows the user to control content on the media player. All these make the the more attractive option.

What else can one do with it?

Gamers will also love the offering as the device comes preloaded with games.

What's in the box

The box comes with an Fire TV stick, a voice remote, a power adaptor for the stick, two AAA batteries and a HDMI extender cable.

What is the price?

has launched the stick with a pricetag of Rs 3,999. has announced that they will put Rs 499 into the buyer's account which can be used to subscribe to Prime. This offer is valid till May 31.

is offering over 100 GB data for Fire TV users wherein, customers purchasing the device will get free 100 GB high speed data via Broadband/4G Home Wi-Fi. In addition, Movies, the OTT app from Airtel, will offer mobile and broadband customers access to a collection of thousands of popular Bollywood movies & premium TV shows across a host of genres.

Google’s retails at about Rs 3,500. 

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Business Standard
177 22