Watching streaming content has caught on big time in India. Hotstar
started streaming IPL two years ago and had a viewership of 41 million which crossed 100 million in 2016 and in the latest edition of the T20 Cricket tournament, Star is targeting a viewership of more than 130 million on its platform, Hotstar.
It is this market that companies are rushing to corner. While Airtel
launched its “internet tv” device last week, Google’s Chromecast
has been around for longer.
The latest entrant in this field is Amazon
with its Fire TV Stick
being launched in India today.
The Fire Stick TV is a HDMI stick that converts a tv into a smart tv. It plugs into the tv’s HDMI port and allows wireless streaming of content.
What are the tech specs like?
Fire TV stick
runs a MediaTek Quad-core processor clocking at 1.3GHz, 1GB RAM and Mali450 graphics. It is a complete media player in itself and does not need a laptop or a phone to play content. Unlike Google Chromecast, it is not just a connectivity device between phones, laptops and tv sets. It runs on Android operating system with Amazon’s custom interface loaded on it.
The stick comes preloaded with apps like Amazon
Prime Video, Netflix, YouTube etc. One can play content on these apps using the stick itself.
In India, the stick also carries Voot, NDTV, Hotstar, Sony Liv, Gaana on it.
Prime subscribers already get complimentary access to Amazon
Prime Video. Amazon
Prime membership can be purchased for just Rs 499 per annum.
The advantage Fire TV Stick
offers is that it is a media player in itself that comes with preloaded apps while the Chromecast
device needs you to find the content using a phone or laptop and then ‘cast’ it using Chromecast.
The Fire TV Stick
also trumps Chromecast
on processing speed and onboard memory of 8 GB compared to just 256 MB on the Chromecast.
Moreover, the device also comes with a remote with voice control that allows the user to control content on the media player. All these make the Fire TV Stick
the more attractive option.
What else can one do with it?
Gamers will also love the Amazon
offering as the device comes preloaded with games.
What's in the box
The box comes with an Amazon
Fire TV stick, a voice remote, a power adaptor for the stick, two AAA batteries and a HDMI extender cable.
What is the price?
has launched the stick with a pricetag of Rs 3,999. Amazon
has announced that they will put Rs 499 into the buyer's account which can be used to subscribe to Amazon
Prime. This offer is valid till May 31.
is offering over 100 GB data for Fire TV users wherein, customers purchasing the device will get free 100 GB high speed data via Airtel
4G Home Wi-Fi. In addition, Airtel
Movies, the OTT app from Airtel, will offer Airtel
mobile and broadband customers access to a collection of thousands of popular Bollywood movies & premium TV shows across a host of genres.
retails at about Rs 3,500.