 "Amazon Fire TV Stick")
Watching streaming content has caught on big time in India. Hotstar started streaming IPL two years ago and had a viewership of 41 million which crossed 100 million in 2016 and in the latest edition of the T20 Cricket tournament, Star is targeting a viewership of more than 130 million on its platform, Hotstar.
It is this market that companies are rushing to corner. While Airtel launched its “internet tv” device last week, Google’s Chromecast has been around for longer.
The latest entrant in this field is Amazon with its Fire TV Stick being launched in India today.
What does
