BS Marketing Initiative

61 NCC Cadets Commissioned as Officers in Indian Armed Forces from Chandigarh University

Chandigarh [India], July 13: Every year thousands of students graduate from universities in pursuit of successful careers in leading Multi-National Companies (MNCs). However, a select few choose a different calling - to join the ranks of Indian Armed Forces and dedicate their lives to serve the nation. Chandigarh University transforms that dream of serving the nation into reality through its National Cadet Corps (NCC) Wing, from where as many as 61 cadets have gone on to become Commissioned Officers in the Indian Army, Navy, Air Force and Coast Guard, making the University an emerging hub for nurturing future military leaders.

Arkam Ventures Announces Vishnuhari Pareek as its Chief Financial Officer, Strengthens Leadership Team

Bengaluru (Karnataka) [India], July 13: Arkam Ventures, an early-stage, non-consensus venture capital firm, today announced the promotion of Vishnuhari Pareek to its Chief Financial Officer, effective July 2026. The firm has also promoted Abhishek Mishra to Principal, as it continues to strengthen its leadership team to support the next phase of growth in backing more category-defining Indian startups and entrepreneurs.

Women Entrepreneurs Shivani Sharma and Khushboo Singh Launch Boonne Fashions, Bringing a Fresh Vision to India's Premium Fashion

New Delhi [India], July 13: Boonne Fashions Apparel has officially entered India's premium fashion segment with a vision to deliver contemporary clothing that combines comfort, quality, and timeless design. Built around the belief that fashion should be both stylish and practical, the brand seeks to cater to consumers looking for versatile wardrobe essentials that seamlessly adapt to their everyday lifestyles. Every collection reflects a strong emphasis on premium fabrics, refined craftsmanship, and modern silhouettes that prioritize both elegance and ease of wear. Rather than chasing short-lived trends, Boonne Fashions Apparel aims to create enduring fashion pieces that celebrate individuality while offering long-lasting quality. With a customer-centric approach and a commitment to thoughtful design, the brand is positioning itself as a fresh entrant in India's growing premium apparel market.

Inside India's Luxury Housing Boom: What Affluent Homebuyers Are Choosing

Delhi NCR [India], July 13: India's luxury residential market is witnessing unprecedented momentum, driven by rising incomes, increasing wealth creation, and evolving buyer aspirations. Today's affluent homebuyers are no longer investing in premium residences merely as status symbols. Instead, they are seeking homes that offer curated lifestyles, wellness, exclusivity, and long-term value. This shift is reflected in the growing demand for thoughtfully designed developments such as MRG Crown, where contemporary design, premium amenities, and strategic location come together to meet the expectations of discerning buyers.

Why Saffron Chariot Is Becoming a Trusted Name for Char Dham Yatra by Helicopter

New Delhi [India], July 13: For many devotees, the Char Dham Yatra is far more than a journey through the Himalayas. It is a deeply personal pilgrimage that often marks an important chapter in life. Yet, for elderly travellers, NRIs, and families seeking comfort without compromising the spiritual essence of the pilgrimage, planning the journey can be overwhelming. This is where Saffron Chariot has quietly built its reputation.

Popees Baby Care Strengthens Its Presence in Tamil Nadu with Grand Opening of Its 111th Store at Brookefields Mall, Coimbatore

Coimbatore (Tamil Nadu) [India], July 13: Popees Baby Care, one of India's leading baby care and children's apparel brands, celebrated the grand opening of its 111th store nationwide and 6th store in Tamil Nadu on July 12, 2026, at Brookefields Mall, Coimbatore. Located on the 2nd Floor of Brookefields Mall, the new store was inaugurated by Dr. Nandhini Kumaran, Senior Consultant Pediatrician and Past President, IAP Coimbatore, in the presence of customers, families, well-wishers, and members of the Popees team.

CancerFax Builds Trusted India-China Pathway for Advanced Cancer Treatment Access

New Delhi [India], July 13: As China continues to gain attention for advanced oncology treatments including cancer gene therapy, CAR-T cell therapy, immunotherapy, advanced radiotherapy, and clinical trial programs, CancerFax has strengthened its India-China patient navigation pathway to help eligible patients and families explore these options through responsible medical evaluation and hospital coordination. CancerFax is strengthening its end-to-end patient navigation support for Indian and international patients exploring advanced oncology treatment options at leading hospitals in China, with an emphasis on hospital-based medical evaluation and responsible access.

XLRI and Dale Carnegie India Join Hands to Shape Future-Ready Leaders with World-Class Behavioural Skills

Jamshedpur (Jharkhand) [India], July 13: In an era where technical expertise alone is no longer enough to lead organisations, XLRI Leadership Education and Development (XLEAD), the executive education arm of XLRI - Xavier School of Management, has entered into a strategic partnership with Dale Carnegie India (Walchand PeopleFirst Limited) to integrate globally recognised behavioural and leadership development into management education and executive learning.

IMT Ghaziabad and Vlerick Business School Launch Global Executive MBA - Developing the Next Generation of Global Leaders

Ghaziabad (Uttar Pradesh) [India], July 13: IMT Ghaziabad and Vlerick Business School, Belgium, have come together to launch the Global Executive MBA (GEMBA), a pioneering 18-month programme designed for ambitious, high-performing working professionals seeking to accelerate their leadership journey while continuing their careers.

Investoxpert celebrates a Decade of Excellence, marks '10 Years in 10 Cities' milestone

New Delhi [India], July 13: InvestoXpert, one of India's leading real estate advisory firms, has completed a significant milestone of 10 years in business, celebrating the occasion under the theme "Decade of Excellence." The anniversary also marks the company's remarkable expansion from a single-city operation to a growing network across 10 cities in India, along with its international operations in Dubai, captured through the campaign "10 Years | 10 Cities."