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| Pavers England to open 19 franchisee stores by FY 11 |
| Press Trust of India / Mumbai May 09, 2010, 15:24 IST |
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Mumbai, May 9 (PTI) With an aim to expand its footprint further in India, British footwear brand, Pavers England, plans to open 19 exclusive franchisee stores by the end of this fiscal, a top company official said.
The company presently has six exclusive franchisee stores in Mumbai, Delhi, Hyderabad and Chennai.
"For us, India is the biggest opportunity and we plan to increase our number of exclusive franchisee stores to 25 by end-this fiscal," Pavers England Footprints Limited (PEFL) President and Chairman, Stuart Paver, told PTI here.
The footwear retailer would be opening six exclusive franchisee stores in the next six weeks in the existing cities and one in Bangalore, he said.
Footwear market in India is growing rapidly and is poised to reach the Rs 40,000-crore mark in the next five-years, Paver said.
Pavers England also plans to double its point of sales by end-FY 11, he said.
"At present, we have 100 point of sales and plan to add 100 more by the end-this fiscal," Paver said.
The company, which started its operations in India in 2008, caters to a niche market and has a range of footwear in both the men and women segments.
The company started sales of its footwear in the country with Reliance Footprints, a speciality store of Reliance Retail. Its footwear is now also available in Shopper's Stop, Lifestyle and Central.
Pavers England has one research and development center near Chennai where it designs its footwear.
The company has five manufacturing vendors -- three in the south and two in the north.
The footwear manufactured by the five vendors not only cater to the domestic market but are also exported to Europe, he said.
The company has three distribution hubs -- Mumbai, Delhi and Chennai, and now plans to set up one in the eastern region in the next 12-months, Paver said.
Paver said that the company would focus on opening exclusive franchisee stores only in metros and Tier I cities for some time.
"We do not have any plans to open exclusive franchisee stores in Tier II cites for the next 2-years. As of now, we will offer our products range through multi-brand outlets in Tier II cities," Paver said.
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