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Maserati's rebirth bid starts with a new 630-horsepower supercar

Aging product has dogged the luxury division of Fiat Chrysler Automobiles, leading to a sales collapse and costly writedowns

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4 min read Last Updated : Sep 11 2020 | 1:54 AM IST

It’s fitting that the Maserati getting a cameo in the latest James Bond film isn’t its new supercar, but a 1990s model careening off a big bump in the road.

Aging product has dogged the luxury division of Fiat Chrysler Automobiles, leading to a sales collapse and costly writedowns. But the title of the Bond film — No Time to Die — might as well be the mantra for Maserati and the new model it’s banking on to breathe life into the brand.

Maserati is billing the 630-horsepower MC20 as the start of a new era, with Fiat Chrysler Chief Executive Officer

Topics : Maserati

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