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Synergy is Tata's ignition to drive electric vehicle growth, Nexon EV out

Seven group companies collaborate, share resources for Nexon EV

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Tata Motors was an IPL sponsor this year for the first time. It left no stone unturned to promote the Nexon (pictured ). The marketing push had a positive rub-off on other brands as well.

Pavan Lall

3 min read Last Updated : Jan 29 2020 | 3:30 AM IST

Seven chief executive officers (CEOs) across firms at the Tata group came together on Tuesday just before the launch of the group’s first electric car, the Nexon EV, to discuss how the “Tata universe” had shared resources to bring out the best possible product. At the launch, Ratan Tata drove to the stage in the Nexon EV, and was accompanied by group Chairman N Chandrasekaran.

The Tata universe is a follow-up to Chandrasekaran’s ‘One-Tata’ initiative to increase collaboration among different companies of the conglomerate. Chandrasekaran had proposed the ‘One-Tata’ idea about three years ago. The group identified electric mobility as

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