'Brand Aamir' in the soup over ad controversy. Can he bounce back?

Actor facing flak for ad for AU Small Finance Bank; not new to controversy, which could affect brand value, say experts

Boycott calls on social media are hardly what AU Small Finance Bank bargained for when it released a recent advertisement featuring actors Aamir Khan and Kiara Advani as newlyweds who break convention.

The ad reverses the tradition of the bride leaving her home to join her husband after marriage. Instead, Khan is seen joining Advani in her home in the commercial. It drew brickbats on social media. On Thursday, Madhya Pradesh Home Minister Narottam Mishra urged Khan to stay away from commercials of this nature.

In response to a query from Business Standard, AU Small Finance Bank said that it