Storytelling beyond the realities

The book consists of three "parts" (Part 1: Storytelling Elements; Part 2: Storytelling Channels; Part 3: Pulling It All Together)

What's Your Story: The Essential Business-Storytelling Handbook

Author: Adri Bruckner, Anjana Menon, Marybeth Sandell

Publisher:  Portfolio Penguin

Pages:284

Price: Rs 599

If you have been a journalist for a reasonable period of time, you’ll probably end up with a feeling of intense déjà vu after reading this book. In that case What's Your Story: The Essential Business-Storytelling Handbook is not for you. Adri Bruckner, Anjana Menon, and Marybeth Sandell — all three communications and content professionals — probably have aspiring communicators/journalists in mind. That’s not a bad thing. This is just an early warning for what not to expect.  

When I joined this newspaper two decades