5 tips to ensure your supermarket is listening to you on Facebook, Twitter

There are countless posts vying for attention in the virtual world of social media, so you need to carve out a unique voice

Making yourself heard by big businesses can be tricky. Even when companies have a presence on social media, you might question whether they are genuinely interested in providing opportunities for meaningful dialogue. Is anyone really listening, or are we just talking to ourselves?

Yet Tesco, Iceland and Co-op have recently shown what happens when supermarkets do absorb consumer feedback through social media channels, and then act on it. There have been refreshing signs in 2018 that supermarkets can be persuaded to listen to the demands of their customers.

Tesco backed down on planned changes to its loyalty card rewards scheme following a