Adani Plans Supermarket Expansion

The Rs 3,500-crore Adani Group of companies, which forayed into retail trading last year, today announced expansion plans for its retail chain of 'Adani's Ravji Supermarket'.

The group, which opened its third supermarket in Ahmedabad today, has plans to open four more outlets spread over 19,000 square feet within the city limits within the next three months.

Rajesh Adani, director of B2C India Ltd (an Adani Group company engaged in retailing business) said that his group would be opening a chain of such stores in 12 locations in Gujarat over the next two years. By 2005, such outlets would also be opened in entire western India covering Maharashtra, Madhya Pradesh, Rajasthan.

 

B2C India would have a total of 20 supermarkets, 104 neighbourhood stores and 20 warehouse clubs by 2004-05.

This ambitious plan envisaging a total investment of Rs 180 crore by March 2004, is expected to jack up B2C India's turnover to Rs 900 crore by the year ending March 31, 2005.

According to Adani, this chain of new stores all over would facilitate achieving the ultimate goal of his company to debut into e-retailing and servicing orders placed over the telephone.

Emphasising that B2C India does not want to imitate any international retailing chain, Adani said that his company has evolved its own success formula based on its knowledge of Indian consumers and their expectations.

"Additionally, we also promise them a good ambience, friendly-service, racks full with stock and smiling staff," he added.