Adani Wilmar aims to double its market share in branded wheat flour

Plans to ramp up capacity utilisation by 80% this calendar year

Buoyed by its packed wheat flour brand ‘Fortune Atta’ crossing a turnover of Rs 230 crore in the January-December 2019 period, Adani Wilmar is aiming to double market share in the segment.

Citing IMRB data, Ajay Motwani, head of marketing at Adani Wilmar, on Monday said that the brand currently holds a 0.6 per cent share in the packed wheat flour (chakki atta) market.

Now, even as it ramps up capacity utilisation to 80 per cent at its plants by December 2020, the company is aiming to double market share to nearly two per cent.

Quoting IMRB data, Motwani said