Several regulators are being drawn into the battle being fought by Amazon, Walmart-owned Flipkart and Reliance Retail for a dominant position in the fast growing Indian e-commerce market.
This overlap is significant. Among all the geographies where Amazon is fighting regulators, India is the only place where its lines are also tangled in a major corporate battle, this one with India’s largest company by market capitalisation over the acquisition of Mumbai-based Future Group’s retail chain, the country’s second largest. No other corporate entity in any country offers a challenge to Amazon’s hegemony in a way Reliance Industries does — and

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