Amazon, Flipkart help small businesses get ready for post-Covid-19 world

Experts said consumers are getting a majority of their essential and non-essential supplies home delivered via e-commerce platforms to minimise exposure to others and for convenience.

With the Covid-19 crisis and the lockdowns severely impacting small businesses, Amazon and Flipkart are playing a key role to support these firms revive their business. These e-commerce majors are bringing them online, handholding them to pivot and helping them find fresh opportunities in the market. Amazon and Flipkart are also supporting them through various initiatives ranging from working capital to coronavirus related health insurance.

“Covid-19 hit everyone. In India, it's even more because small businesses are the backbone of the economy and they were hit really bad,” said Gopal Pillai, vice president for seller services at Amazon India. “In