Amway to expand in TN

Amway India Enterprises, a wholly-owned subsidiary of US-based Amway Corporation, will expand operations in Tamil Nadu by setting up six additional offices. Further, it intends to add six more products in the fiscal 2008.

Amway India will set up offices in Kancheepuram, Ooty, Tirunelveli, Trichy, Nagercoil and Villupuram. Currently, it has offices in Chennai, Salem, Erode, Madurai, Coimbatore, Vellore, Kumbakonam and Thanjavur.

The company will also foray into colour cosmetics and the products will be sold under the brand name 'Attitude'. Tamil Nadu is among the top five states for business generation in India for Amway.

With these initiatives, Amway India is confident of building stronger business in Tamil Nadu, which will help the state emerge as of one the top three states, according to William S Pinckney, managing director and chief executive officer, Amway India.

The company recorded a turnover of Rs 738 crore during fiscal 2006 and is targeting Rs 1,000 crore by fiscal 2008.

Currently, Amway India has 120 offices catering to over 3,000 locations across the country. Amway's product basket comprises over 75 products in four categories, including nutrition and wellness, cosmetics, home care and personal care.