Apple defies Covid gravity, continues to gain ground in electronics market

Contrary to expectations, the brand has seen a significant sales bump in all its key segments

Baljinder Paul Singh’s first association with Apple was in 1996 when the US giant’s business was mostly confined to enterprise-level computers that sold to a handful of clients in India. Twenty-five years later, Singh’s budding venture has turned into a Rs 1,000-crore business empire that is now the country’s largest reseller of Apple products, and the brand now offers all its key products and services to the local consumers.

In the past two and half decades Apple’s journey in India has been slow but steady. That suited Singh, a former table tennis champion, but what excites him now are the brand’s