| Bharti Tele-Venture on Monday launched ring back tone service which is a personalized mobile music service where the caller hears songs and other sound clips instead of the traditional switchboard "ring-ring" tone. |
| The facility will be made available to both pre-paid as well as post-paid subscribers as 'Hello Tunes'. |
| With this launch, AirTel becomes the first service provider in the country to offer the internet based ring back tone service, according to a press release. |
| The innovative service has the unique ability to differentiate various call conditions like user busy, no answer, phone unreachable, phone switch off, call forwarding. |


