Bipasha Basu to endorse Kinetic-SYM scooters

Two-wheeler maker Kinetic Motor has roped in Bollywood actress Bipasa Basu to endorse its upcoming scooter from Taiwan-based SYM's stable, which is slated for a launch next month.

Kinetic has tied up with Taiwanese two-wheeler maker SYM to introduce products from its portfolio in the Indian market.

SYM scooters would be jointly marketed as Kinetic-SYM in the country, the company said in a statement.

The company is targeting women buyers through its latest 125cc offering, it said.

"Our upcoming Kinetic-SYM scooter would appeal to women riders, and would be positioned accordingly. With SYM's technology, Kinetic's brand presence and Bipasha Basu as brand ambassador, I am confident that the Kinetic-SYM scooter would be a winner," Ajinkya Firodia, VP (sales & marketing), Kinetic, said in the statement.

Bipasha Basu would feature in mainstream advertising campaign for the Kinetic-SYM scooter including television, print and internet, the statement added.