Birla Corporation plans future growth on pillars of cement business

Birla Corp has taken this brand of premium cement that was hitherto confined to central India (namely Madhya Pradesh), to all markets where it operates

Birla Corporation is charting its future growth strategy relying on its past acquisition of Reliance Infrastructure’s cement business, which not only gave it a national cement brand — where it was lagging the most — but also opportunities to scale up the business to reach 20 million tonnes in the following two and a half years. 

Amidst immense controversy over feasibility of a takeover and opposition from some of its minority shareholders, Birla Corp acquired Reliance Cements Company (RCC), the cement arm of Reliance Infrastructure, in August 2016 for Rs 48 billion. 

The acquisition boosted Birla Corp’s installed capacity by 5.58 million