As the date for implementation of the tariff order issued by the Telecom Regulatory Authority of India (Trai) draws closer,
broadcasters have launched campaigns to educate consumers of the change in regime and the various bouquets on offer.
Under the Trai tariff order, all broadcasters have to declare the maximum retail price for their channels, and all channels have to be made available on an a-la-carte basis.
Viacom18, has based its campaign around the ‘lucrative pricing’ for its basic Hindi channel pack. The network has introduced the Hindi value pack at Rs 25 a month, and used the value proposition of
