CII takes Bollywood, East Bengal to China

 Ghai, the football team and the beauty queens are being roped in as part of an India Week extravaganza to take place in Shanghai and Beijing in mid-October. The show, organised by the Confederation of Indian Industry, aims to spread awareness about India.

 Says Piyush Behl, who heads CII's operations in East Asia: "The idea of the show is to build India as a brand and help the Chinese understand us. Business will follow."

 Ghai will showcase a retrospective of six blockbuster films dubbed in Mandarin. And East Bengal