Cleanliness is becoming a big part of the fabric of life: HUL's Narasimhan

In a Q&A, Prabha Narasimhan, ED & VP-Home Care, South Asia, Hindustan Unilever, says while Indians have adopted the new habit of sanitising, the hygiene story in the country is still evolving

Did the Covid-19 pandemic usher a sweeping change in people’s cleanliness habits? Well, yes and no, Prabha Narasimhan, Executive Director & VP–Home Care, South Asia, Hindustan Unilever Limited, tells Namrata Kohli in an interview. She adds that while Indians have adopted the new habit of sanitising, the hygiene story in the country is still an evolving one. Edited Excerpts:

Would it be right to assume that Coronavirus brought about a hygiene revolution of sorts in the country, the real Swachchta abhiyaan? Is there a behavioural change towards hygiene now?

Indeed, there has been a fundamental shift, whether it is handwashing or sanitising,