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Coca-Cola tie-up for sustainability

M Saraswathy  |  Mumbai 

Coca-Cola India has announced a partnership with global student organisation AIESEC. The partnership would bring together and students in developing a road map for sustainable development. As part of the programme, 4,500 youth volunteers would engage with Coca-Cola for its sustainability initiatives.

Student leaders from AIESEC would organise 100 youth empowerment sessions in 21 cities across the country. These sessions would involve practical leadership lessons. These would also try to garner student support for the ‘Support My School’ initiative by Coca-Cola and NDTV. The initiative aims to create a healthy learning environment in schools across rural and semi-urban areas.

The partnership between Coca-Cola India and AIESEC would also see the induction of international students, who would be involved in sustainability initiatives through 2013.

Deepak Jolly, vice-president (public affairs and communication), Coca-Cola India and South West Asia, said, “With this partnership, we hope to further cement the connection with the youth through a series of youth empowerment sessions, which would hold discussions on leadership skills. This is crucial for youngsters from all walks of life to grow and prosper in today’s highly competitive world.”

Through the next year, the Support My School campaign would be extended to 250 additional schools, with pledges amounting to Rs 13 crore ($2.5 million).

The Coca-Cola foundation has already contributed Rs 2.6 crore ($5,00,000), and this is being matched by campaign partners World Vision India and Plan International, raising the corpus to Rs 5.2 crore ($1 million).

Present in about 110 countries, AIESEC has about 60,000 members. It is one of the world’s largest youth-run organisations, with a focus on leadership development among youth. It offers opportunities to develop leadership skills on a global platform through international internships, as well as internal programmes.

First Published: Sun, October 14 2012. 00:49 IST