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Coronavirus lockdown: Shadow looms over summer sales of Amazon, Flipkart

While Amazon India is learnt to have deferred its summer sale until further notice, sources said Flipkart doesn't have clarity on the sale event yet.

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One of the biggest challenges that e-commerce companies are facing is the preparedness of sellers, which is usually done months in advance to keep stock ready.

Samreen AhmadPeerzada Abrar Bengaluru
The nationwide lockdown has cast a shadow on the summer sales of e-commerce firms. According to multiple sources in the know, e-commerce majors, such as Amazon and Flipkart, are unlikely to conduct premier sale events next month because of the uncertainty created by the coronavirus disease (Covid-19) pandemic.
 
While Amazon India is learnt to have deferred its summer sale until further notice, sources said Flipkart doesn’t have clarity on the sale event yet. The Walmart-owned company anticipates that organising the event at a time when the entire country is battling the crisis on multiple fronts, will send a wrong message,