Corus rebranded as Tata Steel Europe

Tata Steel rebranded on Monday its prized acquisition Corus as Tata Steel Europe to make the Tata brand more prominent across Europe and reinforce the Anglo- Dutch company’s sense of belonging to the Indian conglomerate.

“The Tata Steel name and logo will begin to appear on the company’s transactional documents, product deliveries, locations and vehicles,” said a company statement announcing the rebranding.

Tata Steel had acquired Corus in April 2007 for over $12 billion in a transaction that created one of the world’s largest steel makers, with a major presence in Europe as well as Asia and had started the rechristening exercise some two years back.