Cotton County to launch kids' garment range 'tozo'

Cotton County is set to roll out a garment range under the brand name 'Tozo' for children. The new range will be launched in the country in April next year with its summer collection.

Cotton County Associate Vice-President Sachin Sahni said the company came into existence a year ago with the men's apparel range. As it got a good response in the market, so "we decided to expand production for ladies' and children's wear", he added.

Good customer feedback for children's wear and better market prospects (according to Sahni, 95 per cent of the market for children's wear is served by non-branded manufacturers) enabled Cotton County to launch the children's section before launching ladies' garments.