Covid-19 slows Britannia's total foods journey as biscuits get priority

Plans to scale up its croissants and salted snacks offerings put on backburner

With the Covid-19 spread giving a boost to biscuits sales, Good Day maker Britannia has prioritised the production of such products while putting plans to scale up its croissants and salted snacks offerings on the backburner. This has led to a slowdown in the company’s journey to become a total foods company.

During an investor call on Wednesday, the company’s MD Varun Berry said that for the past two months it has followed an 80:20 strategy by focussing 20 per cent of the products which give 80 per cent volumes.