Covid-19: Wipro Consumer Care fast-tracks launch of health-related products

Wipro Consumer Care & Lighting (WCCL) will launch hand sanitisers, anti-germ men’s soaps and deo sprays in its premium Yardley brand by next month, bringing ahead its plans by over a year to meet demand during the coronavirus outbreak.

The Bengaluru-headquartered company has also tweaked existing products such as pocket perfumes under the Yardley brand which would double up as hand sanitisers. According to reports, the Indian hand hygiene market is expected to cross Rs 2,000 crore by 2025 registering a compounded annual growth rate of more than 9 per cent.