Dailybasket calls BigBasket a bully for serving it 'cease & desist' notice

Bigbasket's issue is with use of the word 'basket' by Coimbatore-based startup; the latter responds by creating website to counter the former's argument

Soon to become a Tata Group company, e-grocery player BigBasket’s parent Supermarket Grocery Supplies has served a notice to a Coimbatore-based grocery startup called Dailybasket, seeking closure of its operations as it is offering identical products and services through a conflicting similar domain name.

A copy of the notice, which has been reviewed by Business Standard mentions, that a “...mere mention or reference of a name containing “basket” in word or logo form for any e-commerce business and related products conjure in the minds of relevant class of consumers and members of trade as that of being associated with our