DealShare launches private brands, plans Rs 500 cr investment in 2-3 years

Brands to be manufactured in tie-up with SMEs; 52 products launched under home cleaning, personal hygiene, pantry staples, and male grooming so far, more categories in two years

Social e-commerce unicorn DealShare has launched private brands on its platform and plans to invest Rs 500 crore over the next 2-3 years in its new business.

The private brands will be manufactured in collaboration with SMEs. In its first phase, DealShare has introduced 52 categories under Chemko (home cleaning) Swaccha (personal hygiene), Sampoorti (Pantry staples), and X One (Male grooming brands) and plans to extend its portfolio to the skin & hair care, beauty & apparel categories over the next 2 years.

“At DealShare, we have been working towards decoding the needs of India’s mass market customers, and our