Delhi High Court rejects HUL's plea on Emami's Fair and Handsome

HUL argued that while around 30 per cent of the Fair and Lovely users were men, Emami's showing of the product as a fairness cream for women, resembling a Fair and Lovely tube, was unjust

The Delhi High Court has rejected a plea by Hindustan Unilever Ltd (HUL) seeking a restraint on an advertisement by Emami Ltd which the former claimed to have been damaging its Fair and Lovely brand of fairness cream besides infringement of the trade mark, disparagement and unfair trade practices.

In its ruling, Jayant Nath, judge at the High Court concluded, “In my opinion, overall the commercial advertisement does not leave an impression that in any manner disparages the product of the plaintiff (HUL). It cannot prima facie be concluded that the said TV commercial seeks to slander the goods of