Demonetisation dampens ad growth at Zee Entertainment in Q4FY17

Domestic advertising in Q4FY17 grew at 8.1%, slower than Q4 growth in preceding years

Punit Goenka-led Zee Entertainment Enterprises Limited (ZEEL) felt the impact of demonetisation as its advertising revenue slowed down. The network saw domestic advertising revenue grow 8.1 per cent in Q4FY17 (quarter ended March) at Rs 794.4 crore. In the past, Zee’s domestic advertising revenue for the fourth quarter has seen double-digit growth. The total advertising revenue for the quarter stood at Rs 846.9 crore, flat as compared to the same quarter last financial year. 

International advertising revenue was impacted by country-specific issues and the fact that Q4FY16 revenue was a significantly higher base on account of telecast of major cricket tournaments