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Despite steep valuations, local food brands top draw for big companies

Branded salty snacks in India, according to industry estimates, is pegged at around Rs 25,000 crore

Prabhat Dairy  |  Fssai  |  Hindustan Unilever

Viveat Susan Pinto  |  Mumbai 

In the last six months to a year alone, there have been at least four major deals involving local snacks and dairy firms

Home-grown food seem to be the flavour of the season. Global food major Kellogg’s interest in desi brand Haldiram’s is just one of the many potential deals in the sector, say experts, as local firms look to cash out in a growing market. Snacks and dairy, in particular, are two areas where investor interest remains high as national and international food eye a bigger foothold in these segments despite steep valuations.



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First Published: Sun, February 17 2019. 00:11 IST