Diamond Cables sets up consumer product unit

Vadodara-based Diamond Cables Ltd had forayed into the consumer cables segment with the launch of its consumer product division.

S N Bhatnagar, Chairman and Managing Director of Diamond Cables Ltd, said, 'We have entered into the consumer cables segment targeting the high end consumers like luxury homes, malls and SEZ," As per the company, the market size of the consumer cables segment is approximately Rs 3,000 crore.

The division has launched a range of fire resistant home wires, industrial wires and communication cables such as CAT 5-6, co-axial cables, 2-4 pair cables, and security cables & instrumentation cables.

The products will be marketed under the company's brand "Dicabs" through dealer stores.

The company is targeting import-substitution of communication cables like CAT 5-6 and structure cables (data cables). For these products the company is using its technology, while the manufacturing is outsourced to three leading manufacturers of cables.