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Disney inks publishing, distribution pact with India Today Grp

Press Trust of India 

Disney

(India) today signed a multi-year license agreement with the for publishing and distributing licensed Disney content through magazines in India.

"With India Today's market and consumer insights and our strengths in storytelling, we aim to provide kids and families more access to our content, where and when they want it," Roshini Bakshi, India's VP for Consumer Products, Publishing and Retail, said in a statement.

The will be available in single, monthly, bi-monthly and quarterly editions at newsstands as well on a subscription basis at a price of Rs 50-Rs 100.

The content will be based on some of Disney's franchises, including Disney Princess, Disney.Pixar Cars, Art Attack, and much more, it said.

"More than one-third of India is young and around 333 million people of this segment are literate. We are excited about serving this vast youth population with a range of colourful, entertaining and engaging stories," CEO Ashish Bagga said.

The children's book segment of the publishing business in India is estimated to be worth $1.15 billion and is growing at the rate of 25 per cent year-on-year, according to data from research firm Technopak.

First Published: Wed, December 08 2010. 17:00 IST
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