 "Amazon, e-commerce, online shopping")
Defying negative sentiment, the country’s leading manufacturers of consumer goods have managed to regain growth momentum this festive season.
After nearly two years of pandemic-induced disruption and poor economic activities, sales in all key consumer categories have spiked since early October, primarily driven by the online channel.
From packaged foods to home appliances and personal electronics, most consumer goods categories have registered 10-15 per cent growth over last year, when sales remained flat.
While this time sales through physical outlets remained higher year-on-year, unlike in 2020, when sales had declined, it is e-commerce channels that recorded strong
After nearly two years of pandemic-induced disruption and poor economic activities, sales in all key consumer categories have spiked since early October, primarily driven by the online channel.
From packaged foods to home appliances and personal electronics, most consumer goods categories have registered 10-15 per cent growth over last year, when sales remained flat.
While this time sales through physical outlets remained higher year-on-year, unlike in 2020, when sales had declined, it is e-commerce channels that recorded strong
