You are here: Home » Companies » News
Business Standard

Emami settles case over Zandu Balm song; to use for ads

Press Trust Of India  |  New Delhi 

Emami Ltd, the owner of Zandu Balm, today said its copyright infringement dispute with the production company of Salman Khan starer Dabangg had been amicably settled between the two parties.

Subsequently, the company will be using the chartbuster Munni Badnaam for its promotional campaigns, while it is still in talks over using Malaika Arora Khan, who did the item number in the film, as the brand ambassador for Zandu Balm. Last week, Emami had served a legal notice to Arbaaz Khan Productions against the usage of ‘Zandu Balm’ in the hugely popular item number in the film alleging copyright infringement.

“We should begin with the new ads in a day or two as the issue has been settled and some parts of the song will be used in Zandu Balm’s advertisements,” Emami’s Director Mohan Goenka said. Prominent advertising professional Prahlad Kakkar has been mediating between Arbaaz Khan Productions and Emami since the row broke out. “We have come to a mutual agreement. At least, the earlier stand-off has been cleared,” Arbaaz Khan said without divulging details.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, September 24 2010. 01:23 IST