Esprit launches kidswear

Lifestyle brand Esprit has introduced its kidswear and bodywear lines in India. The brand, which entered India in partnership with Aditya Birla Group, expects Indian market to register a turnover of $1 billion in next 7-10 years. The brand made its debut through women casual and is now expanding the portfolio to kidswear and bodywear.

Manjula Tiwari, brand head, Esprit India, said, "These latest additions to Esprit's portfolio in the Indian market finally rounds off the brand product range, now offering stylish look for the entire family."

Globally Esprit's business consists of the 60 per cent of the womenswear while kidswear comprises about 8-10 per cent of the pie. Earlier this year, Heinz Krogner, chairman and group CEO had told Business Standard that Esprit wants to become a major player in this market and will intensify its presence on the manufacturing side in next decade.